Six Ideas for Improving Customer Interaction


Businesses are facing tough competition these days and it is not easy to hold on in the field if you don’t know what your customers really want. One thing that your customers are most likely to remember is how your company interacts with them. So, no matter how great your product is or how good your employees are, it all comes down to customer interaction.

The success of your business or any business for that matter lies in the ability to find potential customers, lure them to your website, and make them buy your products or services. This can be done only with proper customer interaction and by delivering better user experience. Simply put, customer experience depends on the quality of service delivered by your customer service team and better customer experience means better sales and revenue for your company.

Why is customer satisfaction important?

Customer satisfaction is important because business owners get an idea of how they can use the feedback and metrics to manage their business and make it better. A few benefits of customer satisfaction are:

  • Increased customer loyalty
  • Customer retention
  • Increased customer lifetime value
  • More sales and increased revenue
  • Keeps you ahead of your competitors
  • It’s less expensive to retain customers than to get new customers

How can you improve customer interaction?


To maintain good customer relationships and prevent them from stagnating, you need to be constantly looking for ways to improve your customer service. Not sure how you can improve customer interaction?  Here are the six ideas that will help you serve your customers in a better way:

  • Treat Your Customers Right

A happy and satisfied customer is a loyal customer. Not only does he/she continue to purchase from you but will also refer other customers to try out your products. It may even be more effective than spending money on advertising. Whenever you are interacting with your customers, tell them your name. Likewise, make sure to address them by their names. Talk to them genuinely as you would in a conversation. Treat your customers with respect, empathy, and patience. Remember, it may take days or weeks or months to find a customer but it will take only a second to lose one.

  • Listen to What Your Customers are Saying

When it comes to improving your business, it’s always important to listen to your customers because they are the lifeblood of your business. The feedback they provide is a valuable factor that will enable you to understand the needs and introduce necessary changes in your company’s processes. You can gather customer feedback via various methods such as surveys, social media, observation, customer service, the point of sale, and email.

  • Make Use of Social Media

The benefits of social media for a business are huge. The use of social media platforms like Facebook, Twitter, and LinkedIn go beyond just connecting people. These are powerful marketing tools that allow brands and customers to interact with each other. Several successful companies like Amazon, Cisco, Lenovo, Uber, and Microsoft regularly use social media for marketing.

  • Be Transparent

Building trust is critical for the success of a business. Honesty and transparency are two very important components of good customer service as they help build trust and gain the love of your customers. Without transparency, it is not possible to survive in this tough competitive business world. If you’ve committed a mistake, make sure that you own up to it. Transparency is a mindset that every business should foster for maintaining long-lasting relationships with their customers.

  • Use Technology Solution Platforms

Implementing technology is a great way to improve customer interaction. The main concern of many people is that we lose the personal touch when advanced technology is introduced and customer service will become more complex and sophisticated. This, however, is not true. There are many customer service solutions that help streamline processes and improve overall customer interaction. For example, IEX total view workforce management software is a solution used in many contact centres to optimize the performance. It helps to forecast and plan more accurately to achieve operational efficiency and boost customer experience.

  • Be Proactive

Practicing proactive customer care is another way to make the customers happy. Find ways to get personal, such as sending thank you notes or responding to customer messages on your website. Always be available so that the customers can reach you anytime. Build customer relationships by making sure that you cater to their needs and demands.

Improving customer relations is one area that has been overlooked by many businesses. Do you want your business to take off? Then, love your customers and take good care of them! Remember, if you don’t take care of your customers, someone else will.

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